MAG Growth

Articles / Categories

The best week to renew or cancel software before Black Friday is...

Most brands check their Amazon vs Shopify Black Friday profit margin last,...

A strong gift season can turn January’s churn report into your ugliest...

Most brands answer the sitewide discount vs tiered discount for Black Friday...

Performance Max vs standard shopping for high AOV brands starts as a...

Email list vs paid ads before Black Friday seems like an easy...

Renew or Cancel Software Before Black Friday, Not During It

The best week to renew or cancel software before Black Friday is any week except Black Friday week. We learned…
Read More →
Ecommerce Operations
Amazon vs Shopify Black Friday Profit Margin, Traced One Order at a Time

Most brands check their Amazon vs Shopify Black Friday profit margin last, usually in January over a coffee they regret.…
Read More →
Ecommerce Marketplaces
Prepaid vs Recurring Subscription: Which Survives January Churn?

A strong gift season can turn January’s churn report into your ugliest chart of the year. Your prepaid vs recurring…
Read More →
Retention
Sitewide Discount vs Tiered Discount for Black Friday: Which Converts Better?

Most brands answer the sitewide discount vs tiered discount for Black Friday question on autopilot, and autopilot picks 25% off.…
Read More →
Conversion Rate Optimization
Performance Max vs Standard Shopping for High AOV Brands

Performance Max vs standard shopping for high AOV brands starts as a margin question, not a campaign question. We typically…
Read More →
Acquisition
Email List vs Paid Ads Before Black Friday Isn’t a Free Win

Email list vs paid ads before Black Friday seems like an easy call until October subscribers buy at 30% off…
Read More →
Ecommerce Marketing Email Marketing