MAG Growth

Articles / Categories

When we split a travel comfort brand’s Amazon ads by search type,...

Roughly 96 of every 100 shoppers you win on Black Friday never...

Gift buyer product page optimization matters because your November visitor rarely uses...

Buying one-time BFCM customers is an expensive mistake that still looks like...

Email and SMS frequency during BFCM breaks in a 22-minute window most...

The best week to renew or cancel software before Black Friday is...

6 Holes in Your DTC Brand Amazon Strategy for the Holidays

When we split a travel comfort brand’s Amazon ads by search type, a healthy-looking 21% ACoS broke apart. Its non-branded…
Read More →
Ecommerce Marketplaces
6 BFCM Customer Retention Mistakes to Fix Before November 24

Roughly 96 of every 100 shoppers you win on Black Friday never order again within a year. Ometria’s review of…
Read More →
Retention
6 Gift Buyer Product Page Optimization Mistakes to Fix Now

Gift buyer product page optimization matters because your November visitor rarely uses the product. They shop for someone else and…
Read More →
Conversion Rate Optimization
Stop Buying One-Time BFCM Customers With Your Best Discount

Buying one-time BFCM customers is an expensive mistake that still looks like a win on Cyber Monday. The ROAS looked…
Read More →
Acquisition
5 Mistakes in Email and SMS Frequency During BFCM That Cost You December

Email and SMS frequency during BFCM breaks in a 22-minute window most teams never check. Your Black Friday email lands…
Read More →
Ecommerce Marketing Email Marketing
Renew or Cancel Software Before Black Friday, Not During It

The best week to renew or cancel software before Black Friday is any week except Black Friday week. We learned…
Read More →
Ecommerce Operations