May 29, 2026
Insights / Articles
If you want the bottom line first, here is what MAG Growth delivered for a DTC brand in one engagement:
- CAC reduced by 42%
- ROAS improved from 1.8x to 3.4x
- Landing page CVR up 67%
- AOV increased by 18% with zero additional ad spend
In the rest of this case study, we will break down exactly why the brand’s Meta campaigns were losing money, the full-funnel growth marketing system we built to fix it, and the three components (creative testing, dedicated landing pages, and post-purchase upsells) that drove every one of those numbers. If you are evaluating paid media agencies or trying to diagnose your own CAC problem, this is the exact playbook.
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THE SITUATION If you want to know how to use email automation...
Here is what it looks like when you have successfully built and...
Here is what a successful Amazon-to-DTC transition looks like when it is...
Here is what a healthy retention engine looks like when it is...
Here is what conversion rate optimization looks like when it is working:...
Here is what paid media advertising looks like when it is working:...
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THE SITUATION This is a case study about how we cut CAC by 42% with paid media and CRO for a DTC brand that came to MAG Growth with a
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