Episode summary
Sam Piliero talks about scaling Meta ads for ecommerce in 2026 without wasting spend. The episode covers contribution margin versus ROAS, how to set a profitable ROAS target, and why a higher ROAS can limit growth. It also gets into how Meta Andromeda changes creative targeting, why creative volume matters, lowering the budget used for ad testing, and where AI fits into creative, reporting and compliance.
Episode details
- Guest: Sam Piliero
- Host: Noah Wickham
- Published on YouTube: August 7, 2026
- Length: 30:30
- Watch on YouTube: https://www.youtube.com/watch?v=XLHY2t8kOhY