Why Profit Doesn’t Matter When Scaling on Amazon ft. Abir Syed

Episode summary

Abir Syed talks about the financial decisions behind scaling an ecommerce brand, and why early profit is not the only goal. The conversation covers how to set CAC and ad spend targets, how Amazon and Shopify fees and margins compare, and when a new brand should aim to break even. It also gets into how far Meta ads can scale, creative testing, branded search on Amazon and Google, and keeping control of cash flow while growing.