Episode summary
Noah Wickham talks with Felix Hoffman from Seven Learnings about why manual pricing decisions can quietly hurt Amazon margins. They break down how sellers lose profit by setting one price and rarely revisiting it, leaning too hard on discounts, or treating pricing and ad spend as separate decisions. The conversation also covers rule-based versus predictive pricing, product-level price elasticity, and why AI shopping makes pricing strategy even more important.
Episode details
- Guest: Felix Hoffman from Seven Learnings
- Host: Noah Wickham
- Published on YouTube: July 6, 2026
- Length: 26:21
- Watch on YouTube: https://www.youtube.com/watch?v=632NqcPNoww