From Manual Tasks To AI Agents For Amazon Sellers ft. Sai Koppala

Episode summary

Noah Wickham and Sai Koppala talk about how AI agents like Amazon Rufus are changing how customers buy, and how Amazon sellers can move from manual tasks to human-in-the-loop AI. They cover what AI agents can do for Amazon brands today, optimizing for AI visibility as keyword search changes, and why change management matters more than simply deploying an agent. The episode also explains the difference between agentic commerce and agentic retail.