Episode summary
Nick Penev talks about how US sellers can expand to Amazon Europe, starting by checking demand and testing a small catalog. He explains why Europe is more than one marketplace, why Germany is a common starting point for FBA Europe, and the basics of VAT, product compliance and EPR. The episode also covers listing localization and the partners a brand needs before adding more European markets.
Episode details
- Guest: Nick Penev
- Host: Noah Wickham
- Published on YouTube: September 18, 2026
- Length: 17:16
- Watch on YouTube: https://www.youtube.com/watch?v=bu_rLyOwOMc