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Roughly 96 of every 100 shoppers you win on Black Friday never...

Gift buyer product page optimization matters because your November visitor rarely uses...

Buying one-time BFCM customers is an expensive mistake that still looks like...

Email and SMS frequency during BFCM breaks in a 22-minute window most...

The best week to renew or cancel software before Black Friday is...

Most brands check their Amazon vs Shopify Black Friday profit margin last,...

6 BFCM Customer Retention Mistakes to Fix Before November 24

Roughly 96 of every 100 shoppers you win on Black Friday never order again within a year. Ometria’s review of…
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Retention
6 Gift Buyer Product Page Optimization Mistakes to Fix Now

Gift buyer product page optimization matters because your November visitor rarely uses the product. They shop for someone else and…
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Conversion Rate Optimization
Stop Buying One-Time BFCM Customers With Your Best Discount

Buying one-time BFCM customers is an expensive mistake that still looks like a win on Cyber Monday. The ROAS looked…
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Acquisition
5 Mistakes in Email and SMS Frequency During BFCM That Cost You December

Email and SMS frequency during BFCM breaks in a 22-minute window most teams never check. Your Black Friday email lands…
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Ecommerce Marketing Email Marketing
Renew or Cancel Software Before Black Friday, Not During It

The best week to renew or cancel software before Black Friday is any week except Black Friday week. We learned…
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Ecommerce Operations
Amazon vs Shopify Black Friday Profit Margin, Traced One Order at a Time

Most brands check their Amazon vs Shopify Black Friday profit margin last, usually in January over a coffee they regret.…
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Ecommerce Marketplaces