Paid Media
+141%
higher website revenue within three months
Paid Ads for Generator Accessory Brand Case Study
Hutch Mountain’s website sales trailed its Amazon sales. Between April and June 2026, our Google ads and Meta ads for generator accessory brands grew its gross website revenue 141%.
about the brand
Hutch Mountain sells generator conversion kits, transfer switches, soft starters, and RV thermostats, led by Honda tri-fuel kits and the GenerLink transfer switch. The brand sold on Amazon and its own site, so MAG Growth built Google and Meta ads for generator accessory brands to grow direct sales.
The Challenge
1
Most site visitors left without buying, so Amazon carried the business while its fees cut into margin. The goal was to reduce Amazon dependency for generator accessory brands like Hutch Mountain while keeping marketplace sales intact.
2
Meta Ads sat inactive, and email went out as manual sends with $0 in automated revenue. Over 76% of customers had bought just once, so repeat accessory orders never came.
3
Earlier pushes to scale Google Ads overseas spread the budget thin. Broad queries raised CPCs and pulled in clicks that never turned into orders.
Our Solution
A generator accessory brand relies less on Amazon when its own site turns paid traffic into profitable orders. We kept Amazon running and paired Google and Meta ads for generator accessory brands with email flows that sent buyers straight to Hutch Mountain’s website.
Google and Meta Ads Management
- Launched a Meta Ads funnel with UGC video, bundle deals, and cart retargeting, which proved paid social can sell generator conversion kits and backup power products.
- Cut spend on weak international Google campaigns and moved budget into high-intent Search and Performance Max campaigns.
- Added negative keywords to block broad, non-converting queries and Amazon-related searches, so every paid click landed on the brand’s own site.
Email Flows and Retention
- Switched Mailchimp from manual sends to automated Welcome and Abandoned Cart flows.
- Split cart recovery into Storm Prep and RV Comfort paths, pairing Meta ads and email flows for storm prep products with offers matched to each buyer.
- Added zero-party data quizzes for segmentation and one-click Shopify upsells for accessories to turn first-time buyers into repeat customers.
Results
- +141% gross website revenue in 3 months
Under MAG Growth management, gross website revenue grew from +$112K in April 2026 to +$272K in June 2026.
- 11.02x Meta Ads ROAS
As a DTC marketing agency for generator accessory brands, MAG Growth lifted Meta Ads from inactive to 11.02x ROAS in June 2026.
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