The Fulfillment Mistake Every Ecommerce Brand Makes ft. Kevin Lawton

Episode summary

Kevin Lawton talks about the fulfillment decisions growing ecommerce brands often overlook, from home-based inventory to a 3PL or an in-house warehouse. The episode covers order volume signals that point to a 3PL move, seasonal demand and labor planning, why some brands leave 3PLs, and the true cost of 3PL versus self-fulfillment. It also looks at real-time order visibility, how fast shipping changed expectations, and why founders should understand the full fulfillment process before scaling.