Episode summary
Will Haire discusses the future of advertising as AI purchasing agents start to shape how products get bought. The conversation covers how Amazon ads and DSP have evolved, full funnel strategy and audience building, why off-Amazon traffic drives sales, and attribution problems across platforms. It also looks at the limits of AI advertising tools, human behavior versus automation in ads, and what AI buying agents could mean for emotional appeals in marketing.
Episode details
- Guest: Will Haire
- Host: Noah Wickham
- Published on YouTube: April 7, 2026
- Length: 29:08
- Watch on YouTube: https://www.youtube.com/watch?v=IdUjjYxJtV0