Why Most Amazon Brand Deals Fail (And How to Fix It) ft. Frank Kosarek

Episode summary

Frank Kosarek explains what buyers look for when an Amazon or Shopify brand goes up for sale, and why so many deals fall apart. The episode covers business valuation, SDE multiples, why earnings matter more than revenue, and the red flags that kill a deal, such as messy financials, working capital and key person risk. It also looks at multi-channel value, when it is too early to sell, the ecommerce exit market in 2026, and using AI to speed up deal documentation.