Episode summary
David Conforti walks through how an ecommerce marketing funnel moves shoppers from awareness to consideration, conversion, retention and repeat sales. The episode covers Meta and Google ads, UGC and affiliate marketing, email and SMS, and why landing pages can convert better than homepages. It also shows how to find competitor ads in the Meta Ad Library and competitor keywords for Google Ads, and compares the Amazon funnel with an ecommerce funnel.
Episode details
- Guest: David Conforti
- Host: Noah Wickham
- Published on YouTube: July 17, 2026
- Length: 25:08
- Watch on YouTube: https://www.youtube.com/watch?v=eqqF4vX51ts