How to Scale to $10M with Zero Employees ft. Adam Callinan

Episode summary

Adam Callinan explains how he and Matt Campbell grew a brand past $10M in sales with no employees or investors, by keeping fixed costs low, protecting margins, automating and reinvesting profit. The episode breaks down fixed versus variable expenses, contribution margin and net profit, and how to set a monthly ad budget. It also covers why finance and marketing clash and testing higher prices for more profit.