The Real Strategy to Rank Higher on Amazon ft. Harshank Vyas

Episode summary

Harshank Vyas explains how wasted Amazon PPC ad spend holds back sales, and how a 90-day audit can surface keywords with zero conversions. The episode covers using search term reports to find wasted spend, why campaign ACoS alone can miss costly problems, and how new-to-brand data ties into customer lifetime value. It also touches on when brands should start with Amazon DSP retargeting and on expanding to Amazon Canada, Europe and other marketplaces.