Google Ads
+45%
more revenue from Google Ads in 8 months
Google Ads for Eye Health Supplements Case Study
Google policy flags and rising CPCs slowed MacuHealth’s site sales. Full-funnel growth marketing built on PMax and ad tests grew its Google Ads revenue 45% in 8 months.
about the brand
A premium eye supplement brand sells carotenoid and zinc antioxidant formulas on Amazon and its own website. Google policy flags limited its ads, and the site needed more subscribers. We rebuilt its Google Ads for eye health supplements around Performance Max.
The Challenge
1
Blocked ads on the main site after Google flagged an ingredient in one product, a clear case of why Google disapproves supplement ads. Traffic had to run through a backup domain for a time.
2
Costlier clicks as competition grew, leading to thinner margins on every new subscriber. Google Ads for eye health supplements became harder for MacuHealth to run at a profit.
3
Early campaigns saw lower conversion rates despite high traffic. The brand struggled to turn clicks into actual purchases. This resulted in wasted ad spend and poor efficiency.
Our Solution
Google Ads for eye health supplements depends on compliance first, because no bid strategy can help an ad Google won’t serve. Our full-funnel growth marketing team started in December 2025 by clearing the policy issue, then moved budget toward the searches and products most likely to convert.
In March 2026, we launched a Performance Max campaign built around the brand’s best sellers. Efficiency dipped in May as spend increased, so we tightened search terms and tested new ad copy until returns held steady by August.
Compliance and Cost Control
- Tested traffic back to the main site in controlled steps, clearing the policy flags and retiring the backup domain.
- Launched a best-seller campaign using Performance Max for supplement subscriptions, putting budget behind the products that converted best.
- Weighted spend toward Google Search placements and built tight negative keyword lists to cut costs on low-intent searches.
Conversion and Subscriber Growth
- Split-tested ad copy around the perks of subscribing, support for eye health over time, and overall value to draw more qualified clicks.
- Set campaign goals to favor new subscribers over one-time buyers, building a steadier base of recurring revenue.
- Refined search terms and ad copy month by month as spend grew, bringing efficiency back in line after the spring dip.
Results
- +45% Google Ads revenue increase
Our DTC supplement Google Ads agency team grew MacuHealth’s Google Ads revenue 45% between January and August 2026 with PMax.
- 4.46 ROAS maintined while scaling
MacuHealth held a 4.46 ROAS in August 2026 after monthly ad spend more than doubled, turning bigger budgets into solid returns.
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