Email & Lifecycle
+101%
revenue growth from email marketing
Fishing Kayak Brand Email Marketing Case Study
This premium fishing kayak brand had an email list that wasn’t driving sales. We rebuilt its Klaviyo flows, and email revenue doubled in just one month.
about the brand
This brand sold premium fishing, recreation, and motorized kayaks at a $1,498 average order value, but its email program had stalled as a retention side channel. MAG Growth rebuilt it around fishing kayak brand email marketing, using Klaviyo flows designed to guide anglers from first signup to a big-ticket order.
The Challenge
1
The brand had a fishing kayak email list not making sales at the rate its site traffic warranted. Subscribers signed up, then left with no clear first-purchase path.
2
A $1,498 kayak takes weeks of research before checkout. Most fishing kayak brand email marketing relies on promos, which rarely move a buyer spending that much
3
Klaviyo held a dormant cart flow and no checkout flow at all. Without Klaviyo email marketing for kayak brands built for real intent, warm shoppers got no follow-up.
Our Solution
We treated email as one channel inside full-funnel growth marketing, working next to the brand’s existing Google Ads program. Our first job in May was building Klaviyo flows for selling fishing kayaks that match how anglers and paddlers research, compare, and buy.
Lifecycle Flow Build and Activation
- Refined and relaunched the Welcome Flow with a first-order offer and data capture to qualify new subscribers.
- Activated the Abandoned Cart Flow with product recovery and urgency emails for shoppers who left gear behind.
- Built and tested a new Abandoned Checkout Flow to catch high-intent buyers who stalled at payment.
Campaign Launches and Retention Planning
- Sent two Solo to Tandem product broadcasts in June to add campaign revenue on top of the flows.
- Applied Klaviyo email marketing for kayak brands through reviews of delivery, engagement, and revenue per flow.
- Mapped a 90-day accessory cross-sell roadmap, the next stage of email marketing for fishing kayak brands.
Results
- 101% increase in email revenue
MAG Growth, a fishing kayak email marketing agency, grew email revenue from $49,169 in June to $98,810 in May for a 101% increase. Totaling $147,979 for both months, 96% of which can be attributed to email flows.
- 47.48% open rate achieved
Emails to 13,944 recipients averaged a 47.48% open rate and a 9.20% click rate, keeping kayak shoppers engaged through a long decision.
Ready to ?
3Let’s build a strategy that actually moves the needle.