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Creative Strategist

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Job Description

The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC. They’ll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute.

This role focuses on conversion optimization and creative direction — guiding creative generalists, reviewing and approving output, and ensuring all creatives are aligned with CRO goals. The strategist does not handle direct web design, but must have strong CRO experience to boost campaign effectiveness.

Key Responsibilities

Creative Audits and Research

Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging.
Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys.

Campaign and Content Strategy

Build creative roadmaps for DTC brands, integrating prospecting, retargeting, and re-engagement tactics.
Concept new hooks and angles based on emotional drivers and product benefits.
Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions).

Qualifications

Proven experience in Conversion Rate Optimization (CRO) and creative strategy for digital marketing.
Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements.
Strong leadership and feedback skills to guide generalists and align creative output with performance goals.
Ability to drive creative decisions that enhance campaign effectiveness and conversion rates.

Technical Requirements

A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

Why Join Us

40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement

Grow together and celebrate wins along the way

We believe success is best when it’s shared. Here, you’ll find teammates who grow with you, cheer you on, and celebrate each win as a step forward for all of us.

Work anywhere

Our team is fully remote. We value your growth marketing skills more than your location. Scale Shopify brands from your home office.

Learning opportunities

There is always something new to learn here. Our training helps you improve client MER. Grow your career in performance marketing.

Collaboration

Solve problems as a team. We teach each other how to improve MER. Join a group that values shared knowledge and client success.

Growth plan

Grow with the team. Improve your knowledge by taking on new challenges. We provide room to advance your career at our agency.

A worldwide team

Work with over 500 team members from many different countries plus cultures. We are a top 500 fastest growing company in the USA at this time.

Our worldwide team works hard to excel at full funnel growth marketing for our clients. We build a culture where everyone can learn plus grow their skills every day.

We want to find talented individuals who believe in our core vision. Help us scale major brands while working with the best people in the ecommerce world today.