Creative Strategist
/ Creative
- Work from home
- International
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Job Description
The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC. They’ll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute.
This role focuses on conversion optimization and creative direction — guiding creative generalists, reviewing and approving output, and ensuring all creatives are aligned with CRO goals. The strategist does not handle direct web design, but must have strong CRO experience to boost campaign effectiveness.
Key Responsibilities
1. Creative Audits and Research
- Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
- Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging.
- Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys.
2. Campaign and Content Strategy
- Build creative roadmaps for DTC brands, integrating prospecting, retargeting, and re-engagement tactics.
- Concept new hooks and angles based on emotional drivers and product benefits.
- Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions).
Qualifications
- Proven experience in Conversion Rate Optimization (CRO) and creative strategy for digital marketing.
- Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements.
- Strong leadership and feedback skills to guide generalists and align creative output with performance goals.
- Ability to drive creative decisions that enhance campaign effectiveness and conversion rates.
Technical Requirements
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
Why Join Us
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
Build your career at MAG Growth.
We’re a remote-first team across 12+ countries. We value learning, ownership, and results above all.
Remote-First
Work from anywhere. Our 500+ team members span 12 countries and 6 time zones.
Learning Culture
MAG School, weekly trainings, and a growth mindset baked into everything we do.
Impact at Scale
Your work directly affects $1.2B+ in e-commerce revenue across hundreds of brands.