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Health & Wellness Brand
Paid Media & CRO
Combined paid media optimization with landing page testing to slash customer acquisition cost by 42%.
-42%
The Challenge
Rising CPMs and declining ROAS were making the brand’s Meta campaigns unprofitable.
Our Solution
Rebuilt creative testing framework, launched dedicated landing pages per ad angle, and implemented post-purchase upsell flows.
Results
42% lower customer acquisition cost
ROAS improved from 1.8x to 3.4x
Landing page CVR up 67%
Post-purchase upsells added 18% to AOV
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