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Brand guidelines

Get expert-made Brand Guidelines starting at $2,000.

Tired of blending in? Strong branding creates trust, boosts sales, and sets you apart. Our Amazon experts craft clear guidelines for a consistent, professional brand image.

  • Define your brand's personality, values, and mission to ensure a unified and consistent message.
  • Create a consistent brand image for instant recognition and trustworthiness across all touch points.
  • Reflect a strong and unified brand image with professional communication.

Build your brand your way

Get the guidelines you need to define and communicate your brand’s identity on Amazon and beyond.

Essential brand guidelines

$2,000

Foundational components for brand identity, including logo design, color palette, primary typography, and starter guidelines. Ideal for businesses seeking a straightforward branding solution.

  • Logo design
  • Color palette
  • Typography
  • Starter guidelines
  • Core deliverables
  • And more
Contact us for essential brand guidelines

Professional brand guidelines

$3,000

A complete suite with in-depth research, comprehensive logo and typography guidelines, imagery, tone, and application tools. Perfect for companies aiming for a polished and cohesive brand presence.

  • Everything in Essential guidelines
  • Research and strategy
  • Advanced logo guidelines
  • Extended brand elements
  • Brand applications
  • And more
Contact us for professional brand guidelines

Why do Amazon sellers need brand guidelines?

A scattered brand presence confuses customers, while consistency turns them into loyal fans

Consistency builds trust
Customers trust brands they recognize. Consistent branding across listings, ads, and packaging builds trust as well as familiarity.

Professionalism matters
Clear guidelines ensure all your Amazon content appear professional and high-quality, setting you apart from less-polished competitors.

Save time and resources
Brand guidelines streamline content creation by providing a clear framework for design and messaging. No more guesswork.

Empower your team
Equip everyone involved in your Amazon business with the knowledge and tools to represent your brand accurately.

Future-proof your brand
Brand guidelines evolve alongside your brand, ensuring your image stays fresh and relevant.

Clear and concise documentation
Our brand guidelines come in a user-friendly format for easy access and implementation.

What are brand guidelines?

Brand guidelines are a roadmap for using your brand effectively. They outline the visual and verbal elements that define your brand, ensuring a consistent and professional experience for your customers. 

  • Logo Usage - Proper logo placement, sizing, and color variations.
  • Color Palette - Primary, secondary, and accent colors with hex codes for perfect color consistency.
  • Typography - Defined fonts for headlines, body text, and other elements to maintain a unified look.
  • Imagery Style - Preferred photography styles, illustrations, and graphic elements that reflect your brand personality.
  • Voice and tone - Guidelines for the language and tone you use in your marketing materials, and customer interactions.

Have a logo that builds trust

Great logos aren’t accidents. They require research to understand your audience and hard work to craft a design that truly resonates. But who has the time for that? We can do the hard work for you.

Professional design service

We handle the hard work of logo design, crafting a perfect fit for your brand and audience, complete with a comprehensive Brand Guideline

Trust with consistency

A brand guidelines ensures consistent, professional marketing—from Amazon listings to social media—boosting trust and sales.

Strong logo, stronger brand

A strong logo is essential for brand consistency, helping shoppers recognize your business, whether on Amazon or social media.

Brand guidelines for any business

  • Serious sellers: You’re committed to building a strong brand presence on Amazon and want to elevate your customer experience.
  • Growing businesses: Your brand is expanding, and you need a system to maintain consistency across multiple product lines.
  • Multi-channel sellers: You sell across various platforms, and you need brand guidelines to ensure a unified brand image everywhere.

Features		 Essential
Guidelines		 Professional
Guidelines
Research and Analysis ▾
Target audience research and industry trends research
✔
✔
Competitor research and branding strategy insights
– –
✔
Define brand elements ▾
Logo, color palette, fonts and typography
-✔
✔
Logo variation, imagery style and iconography
✔
✔
Detailed instructions on brand elements
– –
✔
Logo Design ▾
Starter usage guidelines – correct usage, logo misuse and examples
✔
✔
Starter usage examples
– –
✔
Logo variation area of non-interference
– –
✔
Logo variation guidelines: minimum, online, and maximum size esage
– –
✔
Logo in background
– –
✔
Color palette ▾
Primary colors with HEX codes
✔
✔
Secondary colors HEX codes and color usage guidelines
– –
✔
Typography ▾
Primary typeface
✔
✔
Secondary typeface for various applications
– –
✔
Guidelines on spacing, size, usage and hierarchy
– –
✔
Imagery Style ▾
Starter image style and usage
✔
✔
Photography techniques instructions
– –
✔
Image types instructions
– –
✔
Filter instructions
– –
✔
Usage restrictions
– –
✔
Voice and Tone ▾
Tone of voice examples
✔
✔
Brand voice guidelines
– –
✔
Language scenarios and communication style scenarios
– –
✔
More features
View other guideline features

Features		 Essential
Guidelines		 Professional
Guidelines
Brand Application ▾
Brand application examples on essential touchpoints
✔
✔
Brand application demo for print and digital merchandise
– –
✔
Brand application templates
✔
✔
Usage Restrictions and Permissions ▾
Brand usage restrictions
✔
✔
Third-party usage restrictions
– –
✔
Co-branding guidelines
– –
✔
Legal considerations
– –
✔
Document and Dissemenate ▾
Documents of compiled guidelines
✔
✔
Accessible document with organized sections
– –
✔
Deliverables ▾
PDF and raw files
✔
✔
Logo variations and social media profiles
– –
✔

Grow on Amazon with a clear brand identity

Define your brand DNA, values, personality, and unique selling proposition) to communicate and connect better with shoppers.

  • Clear usage rules for brand elements: How to use your logo, colors, fonts, icons, and other element perfectly
  • Brand voice and visual style: Define tone and personality, and set proper usage of visual elements like photography for digital assets and print materials.
  • Sub-brands (if needed): Define guidelines for sub-brands or product lines.
  • Regular updates: Keep guidelines relevant with regular reviews.

Essential brand guidelines

$2,000

Foundational components for brand identity, including logo design, color palette, primary typography, and starter guidelines. Ideal for businesses seeking a straightforward branding solution.

Contact us for essential brand guidelines

Professional brand guidelines

$3,000

A complete suite with in-depth research, comprehensive logo and typography guidelines, imagery, tone, and application tools. Perfect for companies aiming for a polished and cohesive brand presence.

Contact us for professional brand guidelines

Frequently asked questions

What are the key steps involved in your standard process for branding?

A: The standard process we have for branding includes the following steps:

  1. Gathering information: Ask client to answer a survey or questionnaire to gather relevant information about the client's industry, competitors, and market trends.
  2. Research and analysis: Conduct research to understand the market, competitors, and target audience.
  3. Define brand elements: Define the core elements that make up the brand, such as its values, mission, and vision.
  4. Logo design: Create a logo that represents the brand's identity and values.
  5. Voice and tone guidelines: Establish guidelines for the brand's voice and tone in communications.
  6. Imagery style: Define the style of imagery that will be used to represent the brand.
  7. Typography: Select fonts that reflect the brand's personality and values.
  8. Color palette: Choose a color palette that evokes the desired emotions and aligns with the brand's identity.
  9. Brand application: Apply the brand elements across various touchpoints, such as packaging, website, and marketing materials.
  10. Review and update: Review the brand application to ensure consistency and relevance.
  11. Approval and finalization: Get approval from the client on the final brand elements.
  12. Implementation: Implement the brand elements across all relevant platforms and materials.

What key information do you gather from clients during the branding process?

During the branding process, we gather crucial information through a series of questions:

  1. Your Brand Story: Understanding the inspiration behind your brand's inception.
  2. Target Audience: Describing your ideal customers in terms of demographics and interests.
  3. Brand Personality: Imagining your brand as a person and defining their personality.
  4. Brand Values: Identifying the values your brand stands for and wants to convey.
  5. Brand Voice: Determining the tone and style of communication your brand will use.
  6. Competitive Landscape: Identifying your main competitors and your unique selling points.
  7. Visual Preferences: Gathering your preferences for visual elements like colors, fonts, and imagery.
  8. Existing Brand Assets: If you already have a logo or tagline, we'll assess them.
  9. Brand Usage: Understanding how and where you plan to use your brand assets.
  10. Additional Comments: Providing an opportunity for you to share any specific requirements or preferences for your branding guidelines.

How do you initiate the branding process with a client?

We send a survey or questionnaire to gather pertinent information about the client's industry, competitors, and market trends.

What steps are involved in researching and analyzing a client's brand?

We conduct in-depth research on their target audience, competitors, and industry landscape. This analysis helps us identify key insights that inform the branding strategy.

How do you define the core elements of a brand?

We determine the logo, color palette, typography, and imagery style, ensuring they align with the brand's personality, values, and target audience preferences.

What is involved in designing a logo for a client?

We create or refine the client's logo design, ensuring it is versatile, memorable, and representative of the brand. We also provide clear guidelines for logo usage.

What is the content difference between Essential and Professional Brand Kit?

  • Essential Brand Kit: Includes main logos and variations, a color palette, and typography selections, sometimes with additional graphical elements or patterns.

  • Professional Brand Kit: Offers detailed specifications for logo usage, color codes, typography guidelines, imagery styles, and voice/tone recommendations.

How do you select a color palette for a brand?

We choose a cohesive color palette that reflects the brand identity and evokes the desired emotions. We define primary and secondary colors and provide guidance on their usage.

What is the process for selecting typography for a brand?

We choose fonts that complement the brand personality and enhance readability. We establish guidelines for headline, subheadline, body text, and other typographic elements.

How do you determine the imagery style for a brand?

We define the visual style for images, illustrations, and graphics that align with the brand aesthetic. We specify preferred photography techniques and image types.

How do you establish voice and tone guidelines for a brand?

We define the tone of voice that reflects the brand personality and resonates with the target audience. We provide examples of appropriate language and communication styles.

How do you demonstrate brand application across various touch points?

We show how to apply brand elements consistently across print, digital, and other touch points. We include examples of stationery, marketing materials, website layouts, and social media posts.

How do you specify usage restrictions and permissions for a brand?

We specify restrictions on brand usage and outline permissions for third-party use, including guidelines for co-branding and partnerships.

What is involved in documenting and disseminating branding guidelines?

We compile all guidelines into a comprehensive document and conduct training sessions to ensure understanding and adherence across the organization.

How do you review and update branding guidelines?

We regularly review and update guidelines to ensure they remain relevant and aligned with the brand's evolving needs. We solicit feedback from stakeholders and make necessary revisions.

How do you finalize branding guidelines with a client?

We present the finalized guidelines to the client for approval and obtain their sign-off to signify their agreement and acceptance.

How do you implement branding guidelines?

We implement the guidelines across all communication channels and touch points, monitoring adherence and addressing any deviations or issues.

What support do you provide for maintaining branding guidelines?

We offer ongoing support for implementing and maintaining guidelines, assisting with questions or challenges that may arise.

How do you archive branding guidelines?

We maintain a digital and physical archive of guidelines for future reference and use.

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Reach us at +1 470-623-1951 Monday to Friday, from 9:00am to 5:00pm EST. 

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