Case Study
Emails sent, revenue received
A snack brand pivoted its email strategy amid crisis, rerouting traffic to Amazon and driving $3,300 in sales with a top 30 rank.
Problem
Moments before a launch, the brand found under 10 units in stock. They were about to send thousands of customers to a sold-out page.
Solution
By pivoting email links to Amazon, MAG Growth captured demand, boosted rank to #28, and drove record-breaking sales in one day.
Results
We turned a potential marketing failure into a record day. The pivot drove $3,300 in sales and a top 30 Best Seller Rank.
Methodology
A system of rigorous daily monitoring, with every case detailed in a shared tracker.
Facing a critical inventory shortage on Shopify just before a major product launch, this gourmet snack brand risked losing momentum and frustrating eager customers. The disconnect between their Shopify and Amazon channels left them without a backup plan, threatening lost revenue and wasted marketing spend.
With the campaign on the brink of failure due to low Shopify inventory, we implemented a swift pivot, adjusting email CTAs to redirect customers to Amazon. This unified multi-channel strategy maximized customer demand, taking advantage of Amazon’s fulfillment capabilities.
By swiftly rerouting email campaign traffic to Amazon, we turned a potential failure into record sales, achieving $3,300 in daily revenue and a #28 category rank. This success boosted the product’s visibility, creating a positive sales cycle that propelled it toward the top 20. Our unified, multi-channel approach saved the campaign’s momentum, increased customer satisfaction, and positioned the gourmet snack for long-term marketplace success.
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