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Performance Marketing Manager

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Job Description

Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
Manage and mentor a team of media buyers, creative specialists, and CRO experts.
Foster a culture of collaboration, innovation, and performance excellence within the team.
Oversee recruitment, training, and professional development of team members.
Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
Develop and test hypotheses for ongoing CRO improvements.
Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
SOP creation.
Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
Maintain active certifications on Meta and TikTok platforms.
Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.

Key Responsibilities

5+ years of proven social ads management experience with a strong focus on B2C campaigns.
At least 3 years of experience managing campaigns on Meta and TikTok platforms.
Demonstrated expertise in email marketing best practices and multi-channel campaign integration.
Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.
Proficiency in CRO techniques, including A/B testing and landing page optimization.
Strong creative and copywriting skills.
Active Meta Certification for advertising professionals.
Active TikTok Certification in advertising.
Proven ability to manage and lead cross-functional teams.
Track record of building efficient workflows and processes for creative production and performance marketing campaigns.
Strong analytical mindset with the ability to derive actionable insights from campaign data.
Excellent communication and presentation skills.
Highly organized and detail-oriented, with a focus on driving measurable results.

Qualifications

Technical Requirements

A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

Why Join Us

40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement

Grow together and celebrate wins along the way

We believe success is best when it’s shared. Here, you’ll find teammates who grow with you, cheer you on, and celebrate each win as a step forward for all of us.

Work anywhere

Our team is fully remote. We value your growth marketing skills more than your location. Scale Shopify brands from your home office.

Learning opportunities

There is always something new to learn here. Our training helps you improve client MER. Grow your career in performance marketing.

Collaboration

Solve problems as a team. We teach each other how to improve MER. Join a group that values shared knowledge and client success.

Growth plan

Grow with the team. Improve your knowledge by taking on new challenges. We provide room to advance your career at our agency.

A worldwide team

Work with over 500 team members from many different countries plus cultures. We are a top 500 fastest growing company in the USA at this time.

Our worldwide team works hard to excel at full funnel growth marketing for our clients. We build a culture where everyone can learn plus grow their skills every day.

We want to find talented individuals who believe in our core vision. Help us scale major brands while working with the best people in the ecommerce world today.