Performance Marketing Manager
/ Management
- Work from home
- International
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Job Description
- Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
- Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
- Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
- Manage and mentor a team of media buyers, creative specialists, and CRO experts.
- Foster a culture of collaboration, innovation, and performance excellence within the team.
- Oversee recruitment, training, and professional development of team members.
- Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
- Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
- Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
- Develop and test hypotheses for ongoing CRO improvements.
- Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
- SOP creation.
- Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
- Maintain active certifications on Meta and TikTok platforms.
- Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
Key Responsibilities
- 5+ years of proven social ads management experience with a strong focus on B2C campaigns.
- At least 3 years of experience managing campaigns on Meta and TikTok platforms.
- Demonstrated expertise in email marketing best practices and multi-channel campaign integration.
- Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.
- Proficiency in CRO techniques, including A/B testing and landing page optimization.
- Strong creative and copywriting skills.
- Active Meta Certification for advertising professionals.
- Active TikTok Certification in advertising.
- Proven ability to manage and lead cross-functional teams.
- Track record of building efficient workflows and processes for creative production and performance marketing campaigns.
- Strong analytical mindset with the ability to derive actionable insights from campaign data.
- Excellent communication and presentation skills.
- Highly organized and detail-oriented, with a focus on driving measurable results.
Qualifications
Technical Requirements
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
Why Join Us
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
Build your career at MAG Growth.
We’re a remote-first team across 12+ countries. We value learning, ownership, and results above all.
Remote-First
Work from anywhere. Our 500+ team members span 12 countries and 6 time zones.
Learning Culture
MAG School, weekly trainings, and a growth mindset baked into everything we do.
Impact at Scale
Your work directly affects $1.2B+ in e-commerce revenue across hundreds of brands.