Careers

Brand Strategist

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Job Description

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with business efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.

Key Responsibilities

Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention
Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies
Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities
Build and refine brand strategy, including messaging, voice, positioning, and differentiation
Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives
Collaborate cross-functionally with Creative, Paid Media, and Analytics teams to align efforts
Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed
Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities

Qualifications

5+ years managing social ads with a strong focus on DTC/B2C campaigns
3+ years hands-on with Meta & TikTok Ads
Expertise in email marketing and multi-channel campaign integration
Skilled in CRO & A/B testing to boost conversions and landing page performance
Strong creative eye and copywriting ability for consumer engagement
Active Meta & TikTok Ad Certifications
Proven leader with experience managing cross-functional teams
Track record of building scalable workflows for creative and performance marketing
Data-driven mindset with sharp analytical and optimization skills
Excellent communicator, highly organized, and results-focused

Technical Requirements

A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

Why Join Us

40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement

Grow together and celebrate wins along the way

We believe success is best when it’s shared. Here, you’ll find teammates who grow with you, cheer you on, and celebrate each win as a step forward for all of us.

Work anywhere

Our team is fully remote. We value your growth marketing skills more than your location. Scale Shopify brands from your home office.

Learning opportunities

There is always something new to learn here. Our training helps you improve client MER. Grow your career in performance marketing.

Collaboration

Solve problems as a team. We teach each other how to improve MER. Join a group that values shared knowledge and client success.

Growth plan

Grow with the team. Improve your knowledge by taking on new challenges. We provide room to advance your career at our agency.

A worldwide team

Work with over 500 team members from many different countries plus cultures. We are a top 500 fastest growing company in the USA at this time.

Our worldwide team works hard to excel at full funnel growth marketing for our clients. We build a culture where everyone can learn plus grow their skills every day.

We want to find talented individuals who believe in our core vision. Help us scale major brands while working with the best people in the ecommerce world today.