Ecommerce Marketing Metrics
2026 Ecom Marketing Benchmark Reports
High ROAS doesn’t mean high profit. This 2026 Ecom Marketing Report Card shows you the true LTV:CAC and MER data for efficient scaling.
- Real benchmarks for ROAS and MER
- Insights on lowering customer CAC
- Funnel testing that boost conversions
Profitability Benchmarks
Track ROAS, MER, and blended metrics to make data-backed decisions that protect margins and scale profits.
Funnel Optimization Tips
Learn proven funnel testing strategies to improve conversion rates and reduce drop-offs across the buyer journey.
Paid Ads Performance
See up-to-date paid social and search ad benchmarks to optimize your campaign spend and maximize ROAS.
LTV:CAC Ratio Goals
Understand the top indicator of your brand’s health. Learn why 3:1 is the ideal target for sustainable, profitable scaling.
ROAS vs. MER Truth
Ditch misleading platform ROAS. Use our benchmarks for Blended ROAS (MER) as your true “North Star” metric.
Retention Marketing
Discover key email and SMS retention metrics that drive repeat purchases and increase customer lifetime value.
Flying blind in 2026?
Tackle AI shifts, privacy rules, and soaring ad costs head-on. This guide cuts through noise with clear benchmarks to sharpen acquisition, retention, and profit strategies.
Using Vanity Metrics?
Ad Spend Inefficiency?
Relying too much on high-CAC paid ads is not sustainable. Learn to balance paid channels with high-LTV owned channels.
One-Time Buyer Problem?
Risking Clumsy AI?
A bad chatbot can erode customer trust. Learn to deploy AI as a “co-pilot” for efficiency, not as a blunt cost-cutting tool.
Losing New Shoppers?
Outdated Tech Stack?
Your tech stack might not support a 2026 strategy. This guide outlines the essential tools for data, personalization, and retention.
Frequently Asked Questions
Your questions, answered. Learn more about our ecommerce marketing metrics guide .
