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Amazon SEO phase 4

Market share indexing

Get SEO Phase 4 with Full Service Account Management.

Increase market share for top ranking keywords determined by Amazon’s search query report by utilizing exact match phrases into our SEO strategy. For mature listings already eligible for phase 3 strike zone strategy.

Increasing market share with SEO

SEO Phase 4 takes our strike zone keyword strategy (Phase 3) to the next level with Amazon’s new search query tool. Our strike zone strategy reviews well-indexed products with 800+ organically ranked keywords currently reflecting. We take organically ranked keywords from 20-50 and utilize them to get these specific keywords to rank 1-19.

This is for mature listings with 800+ indexed keywords, and we’ll be utilizing Amazon’s real-time data to make determinations of top keywords for the overall brand or category.

Goals for SEO phase 4:
  1. Increase market share through SEO by utilizing conversion and click-through rate as part of our SEO strategy.
  2. Gain the ability to rank based on intent.
  3. Increasing SEO market share for your listings to aid in boosting sales.

Win on Amazon, dominate Amazon SEO

Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Best-in-class keyword tools

We use tools like Helium 10’s Cerebro to find top keywords, analyze competitors, and optimize your Amazon listings.

Optimized backend for more clicks

Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Focus on visibility, not rank

Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Strategic keyword repetition

Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.

Frequently asked questions

What is SEO Phase 2?

Phase 2 focuses on incremental indexing, ensuring your Amazon listing is optimized by replacing duplicate or redundant search terms (known as pink terms) with fresh, relevant keywords.

Who is SEO Phase 2 for?

This service is for sellers who have already completed SEO Phase 1 and are ready to refine their search term indexing to improve visibility and organic traffic.

What are the prerequisites for SEO Phase 2?

Before starting SEO Phase 2, the following should be accomplished:
  • Complete SEO Phase 1
  • Ensure all keyword changes from Phase 1 have been implemented
  • The listing must have 200+ organic keywords.

What happens if my listing doesn’t meet the criteria for Phase 2?

If your listing doesn’t meet the criteria, Phase 2 will be skipped, and we will evaluate eligibility for SEO Phase 3 instead.

What is the main goal of SEO Phase 2?

The goal is to remove duplicate or unnecessary keywords from the backend search terms and replace them with high-performing keywords identified through competitor analysis and updated research.

What tools are used for SEO Phase 2?

We use tools like Helium 10’s Scribbles Listing Optimizer, Cerebro, and Frankenstein to refine and validate keyword lists and ensure maximum indexing.

Can SEO Phase 2 be redone?

Yes, but if redone, a new competitor analysis must be conducted to ensure that relevant competitors with strong BSR (Best seller rank) are considered.

How does Phase 2 differ from Phase 1?

SEO Phase 1 - Establishes foundational keywords and enhances your listing’s front-end and back-end optimization.
SEO Phase 2 - Focuses on refining and improving keyword indexing by replacing duplicates and adding new, high-impact keywords.

What are the benefits of SEO Phase 2?

  • Improved keyword relevancy and organic ranking.
  • Enhanced product visibility in search results.
  • Incremental growth in traffic and conversions.

What’s included in the SEO Phase 2 process?

  • Preparing a new SEO worksheet based on Phase 1 results.
  • Updating the Master Keyword List (MKL) with new competitor data.
  • Refining keywords using Helium 10 tools.
  • Removing duplicates and irrelevant terms.
  • Implementing new search terms and submitting them for QA and client review.

How do I get started with SEO Phase 2?

Contact us today, and our experts will guide you through optimizing your listing for incremental indexing and improved sales.

Amazon Ads Certified
Pickfu Certified
Helium 10 Trusted Partner

Over five years of SEO experience

With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings.

Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.

Our proven 4-phase SEO strategy:

  • Phase 1 - Maximize Indexing
  • Phase 2 - Incremental Indexing
  • Phase 3 - Strike Zone Keywords
  • Phase 4 - Market Share Indexing
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