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Amazon SEO Phase 3

Strike zone keywords

Get SEO Phase 3 with Full Service Account Management.

Optimize your back end search terms for your Amazon listings. In SEO Phase 3, we’ll accomplish a number of goals to further improve your SEO:

  • Keyword and competitor research in your category
  • Hand selecting most relevant, high-converting keywords for your listings
  • Following Amazon's guidelines and rules
  • Improve keyword rankings to top 20
  • A before and after draft for your approval

Strike zone update

This third SEO strategy comes after the SEO Phase 2 – copy and pink terms implementation. We replace existing keywords with keywords within striking distance. The goal is to get keywords that are ranked 20-50 to rank 1-19.

  • Implementing our strike zone SEO strategy will help maximize organic ranking for your products.
  • Increasing ranking on Amazon is a valuable tool to dominate your category, increase sales, conversions, and revenue.
  • Our tracking process will give us insight into the strategy’s performance in real time.
Major steps for SEO phase 3:
  1. Redo current backend search terms for mature listings
  2. Ensure that organic phrases are “hit” with strike zone keywords (ranks 20-50) with the goal to get them to rank 1-19.
  3. This strategy is only for products with 800+ organic keyword distribution.

Win on Amazon, dominate Amazon SEO

Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Best-in-class keyword tools

We use tools like Helium 10’s Cerebro to find top keywords, analyze competitors, and optimize your Amazon listings.

Optimized backend for more clicks

Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Focus on visibility, not rank

Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Strategic keyword repetition

Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.

Frequently asked questions

What is SEO Phase 2?

Phase 2 focuses on incremental indexing, ensuring your Amazon listing is optimized by replacing duplicate or redundant search terms (known as pink terms) with fresh, relevant keywords.

Who is SEO Phase 2 for?

This service is for sellers who have already completed SEO Phase 1 and are ready to refine their search term indexing to improve visibility and organic traffic.

What are the prerequisites for SEO Phase 2?

Before starting SEO Phase 2, the following should be accomplished:
  • Complete SEO Phase 1
  • Ensure all keyword changes from Phase 1 have been implemented
  • The listing must have 200+ organic keywords.

What happens if my listing doesn’t meet the criteria for Phase 2?

If your listing doesn’t meet the criteria, Phase 2 will be skipped, and we will evaluate eligibility for SEO Phase 3 instead.

What is the main goal of SEO Phase 2?

The goal is to remove duplicate or unnecessary keywords from the backend search terms and replace them with high-performing keywords identified through competitor analysis and updated research.

What tools are used for SEO Phase 2?

We use tools like Helium 10’s Scribbles Listing Optimizer, Cerebro, and Frankenstein to refine and validate keyword lists and ensure maximum indexing.

Can SEO Phase 2 be redone?

Yes, but if redone, a new competitor analysis must be conducted to ensure that relevant competitors with strong BSR (Best seller rank) are considered.

How does Phase 2 differ from Phase 1?

SEO Phase 1 - Establishes foundational keywords and enhances your listing’s front-end and back-end optimization.
SEO Phase 2 - Focuses on refining and improving keyword indexing by replacing duplicates and adding new, high-impact keywords.

What are the benefits of SEO Phase 2?

  • Improved keyword relevancy and organic ranking.
  • Enhanced product visibility in search results.
  • Incremental growth in traffic and conversions.

What’s included in the SEO Phase 2 process?

  • Preparing a new SEO worksheet based on Phase 1 results.
  • Updating the Master Keyword List (MKL) with new competitor data.
  • Refining keywords using Helium 10 tools.
  • Removing duplicates and irrelevant terms.
  • Implementing new search terms and submitting them for QA and client review.

How do I get started with SEO Phase 2?

Contact us today, and our experts will guide you through optimizing your listing for incremental indexing and improved sales.

Amazon Ads Certified
Pickfu Certified
Helium 10 Trusted Partner

Over five years of SEO experience

With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings.

Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.

Our proven 4-phase SEO strategy:

  • Phase 1 - Maximize Indexing
  • Phase 2 - Incremental Indexing
  • Phase 3 - Strike Zone Keywords
  • Phase 4 - Market Share Indexing
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