Amazon Brand Name Change
Get a brand name change for $2000 for 1-10 ASINs, or $4000 for 11-30 ASINs, per marketplace.
Have you tried updating the brand name on your Amazon listing yourself? Watched several how-to videos with no success? Then it’s time you turn to MAG, so we can handle the work for you.
- Gain access to brand building tools if the brand name doesn’t match the brand registry
- Change the name for your: A+ Content, Brand Storefronts, Virtual Bundles, Amazon Live, and more
- Gain access to exclusive Sponsored Brand advertising, which includes the popular video ads
- Protect your product listing information from other sellers
Our Amazon Brand Name Change Service Consists of:
- Updating your brand name to the desired brand name
- Fixing the Brand Node by line
- Coverage for up to 10 ASINs or up to 30 ASINs
Pricing: $2000 for up to 10 ASINs & $4000 for 30 ASINs (per marketplace).


Why Hire Us For Your Amazon Brand Name Change Needs?
When it comes to Amazon, you no longer have to face confusing and frustrating processes alone. We have years of knowledge and experience regarding brand name updates and many other catalog issues with Amazon. We know what you it takes for your Amazon Brand Name Change to succeed.
Get Your Brand Name Updated Today
$2000 for up to 10 ASINs & $4000 for 30 ASINs
*If we don’t succeed, we reimburse $500.
Our Amazon Brand Name Change Service includes:
- Updating Your Brand Name to the Desired Brand Name
- Our Service Covers Up to 10 ASINs or Up to 30 ASINs ( 1 ASIN | 1 Marketplace )

Amazon Brand Name Change FAQs
Need more help? Contact us with any questions or concerns
What is a Brand Name Change?
An Amazon brand name change is the process of changing the brand node on your product from one to another.
Let's assume we file a new trademark for a new brand name what happens during the period of changing over to the new brand name and brand registry?
There is no impact to your listing. *Brand store needs to be build so brand name links to brand store.
Is there an impact on sales?
In usual conditions there are zero impact to sales during the brand name change process.
Do my ads stop running?
There is zero impact to ads. Ads are done on the SKU level. It has nothing to do with brand. However, Brand ads “could” be slightly affected and may need to be set up again. This work is out of scope but is likely not needed. There will be no issues with Sponsored Products ads.
How long does it take?
It depends. On average it takes 3-30 days, but can take much longer. Every case varies
Will there be any issues with inventory & the old branding being in amazon's warehouse?
There is zero impact. This is a data point and not a logistics issue.
Are there any risks involved in changing a brand name?
Minimal. If there is a parentage involved, the parentage must be rebuilt and reviews may not recombine. But no reviews are ever lost. FBA inventory is untouched. Luckily, we’ve never seen pushback from Amazon on a successful brand name change. Amazon’s public policies and copy-paste support tickets claim you can’t change a brand name but this is simply not true.
How long does it take to change a brand name on Amazon?
More simple cases can be completed within 7 days. We pledge 10-30 days as a service level agreement.
Will the service work?
We don’t offer a warranty, due to not being able to control Amazon’s response. But we average a 95% success rate and have a very public reputation to uphold. We would not offer this service if we didn’t have the confidence in our abilities.
What documents do you recommend to have handy for a brand name change request?
To expedite the brand name change process, you will need to prepare or provide the following documents:
- Real-world images of the product with the desired brand name and/or UPC barcode clearly visible.
- A link to the website where the product is showcased, featuring a visible UPC barcode (not on the product but on the website itself).
- Trademark number
- GS1 Certificate.