Get your products seen and sold
Amazon advertising management
We build and manage PPC campaigns that convert without draining your budget. From pinpointing effective keywords to staying ahead of competitors, we make sure you get the most our of every ad dollar
Go beyond clicks - get results
Top Amazon sellers know the secret: smart PPC. Our Amazon experts target high-value shoppers with campaigns built for conversions, not just clicks. With data-backed strategies, every ad dollar you invest works harder to maximize visibility and boost your sales.
Keyword research
Performing comprehensive keyword research is crucial for targeting the right audience and boosting ad visibility.
Optimized campaigns
To optimize campaigns, we set goals, allocate budgets, use targeted bids, manage keywords, and monitor key metrics.
Reduce ACOS
Reduce ACOS and boost sales by harvesting profitable keywords, using exact match targeting.
Increase sales
Increase sales with PPC by auditing ads, optimizing listings, and using strategic pricing for product launches.
Weekly reporting
We deliver weekly reports to keep you updated on your ad performance, ensuring transparency and ongoing optimization.
Design
Well-crafted creatives can build a strong brand identity and set your products apart from the competition.
Trusted by major brands and Amazon FBA sellers:
MAG Ads - PPC advertising upgrade
We’re excited to introduce our enhanced advertising management service.
By combining proven strategies with advanced macros, we optimize your Amazon PPC campaigns more efficiently and frequently, delivering comprehensive updates that drive results—all while keeping costs under control.
Understanding Amazon PPC
Keyword strategies
We add the keywords in the three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids accordingly.
Broad match
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
Phrase Match
Must contain the phrase, can have other words in search result,
Exact Match
Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.
Amazon PPC Basics
Sponsored Products
Increase visibility and drive product sales with Sponsored Product online ads that appear in Amazon search results and product pages.
Brand campaign
- Brand terms are only used in this campaign
- Defensive advertising, not incremental sales, low spend.
- Protects us from competitors advertising on our brand.
Competitor brand campaign
- Competitor Brand Term Targeting
- Competitor brand names are only used in this campaign
- targets competitor’s brand keywords in order to gain market share.
- Small spend, high results, low impression counts, incremental sales
Competitor ASIN targeting
- Selective ASINs we want our product to show up on their detail pages.
- We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
Defensive ASIN targeting campaign
- Target ASIN from your own catalog.
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
Video ads
- Hot and in demand.
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry.
Sponsored display
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
Auto campaign
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
Manual campaign
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds
Exploring Amazon PPC
Sponsored Brands
Sponsored Brands are flexible ads that highlight your brand logo, a tailored headline, and a selection of products.
These ads are strategically placed in high-visibility areas of shopping results and on product detail pages, enhancing brand exposure to customers looking for products similar to yours.
Sponsored brand placement:
- Below the top of shopping results
- Within shopping results
- Product detail pages
- Sponsored brands video also available
Navigating Amazon PPC
Sponsored Display
Sponsored Display offers a simple setup with adaptable pricing options, making it easy for any business to start advertising within minutes.
Key features:
- Target audiences on or off Amazon
- Choose between programmatic or custom creatives
- Track New-to-Brand (NTB) performance metrics
Amazon PPC Fundamentals
Sponsored TV
Sponsored TV allows you to engage viewers and boost brand awareness across popular streaming platforms such as Prime Video, Freevee, Twitch, and more.
Highlights:
- Utilize interactive TV ad formats
- Monitor branded search performance
- Target audiences based on TV-related interests
Amazon PPC management
Elevate your PPC campaigns and watch your sales soar. Reach out today to unlock the full potential of your PPC campaigns with our full service Amazon account management. Let us drive the results that will make a real difference for your brand.