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Paid Media Specialist for Meta

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Job Description

We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.

Key Responsibilities

Develop, implement, and manage Meta ad campaigns that align with business objectives.
Conduct audience research and create detailed targeting strategies to reach the right users.
Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.
Stay updated with Meta’s latest advertising trends, tools, and platform updates.
Generate regular performance reports to communicate results and insights to stakeholders.
Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.

Qualifications

Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).
Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
Experience with audience segmentation, retargeting, and lookalike audiences.
Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
Strong communication skills, both written and verbal.
Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).
Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.
Ability to work in a fast-paced environment and meet tight deadlines.

Technical Requirements

A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

Why Join Us

40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement

Grow together and celebrate wins along the way

We believe success is best when it’s shared. Here, you’ll find teammates who grow with you, cheer you on, and celebrate each win as a step forward for all of us.

Work anywhere

Our team is fully remote. We value your growth marketing skills more than your location. Scale Shopify brands from your home office.

Learning opportunities

There is always something new to learn here. Our training helps you improve client MER. Grow your career in performance marketing.

Collaboration

Solve problems as a team. We teach each other how to improve MER. Join a group that values shared knowledge and client success.

Growth plan

Grow with the team. Improve your knowledge by taking on new challenges. We provide room to advance your career at our agency.

A worldwide team

Work with over 500 team members from many different countries plus cultures. We are a top 500 fastest growing company in the USA at this time.

Our worldwide team works hard to excel at full funnel growth marketing for our clients. We build a culture where everyone can learn plus grow their skills every day.

We want to find talented individuals who believe in our core vision. Help us scale major brands while working with the best people in the ecommerce world today.