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Manager, Creator Partnerships and UGC

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Job Description

The Manager, Creator Partnerships & UGC is the business owner of the MAG Creator Platform, MAG Growth’s proprietary system for managing user-generated content (UGC) and affiliate partnerships across 400+ brands.

This role oversees the platform’s success end-to-end: strategy, operations, and team growth. Working alongside the Lead Developer, the Manager ensures the product roadmap, creator network, and campaign operations scale efficiently while meeting ROI targets for MAG’s brands.

As the point leader for creator partnerships and affiliate-driven growth, the Manager will establish scalable workflows for onboarding, compliance, content approvals, payments, and reporting. By building strong creator relationships and ensuring campaign excellence, they will drive revenue and elevate content quality across the portfolio.

Key Responsibilities

1. Platform Ownership & Roadmap

Serve as the primary business owner for the MAG Creator Platform, partnering with Lead Developer to guide roadmap priorities.
Translate business objectives into technical requirements and operational processes.
Monitor platform adoption, usability, and ROI across 400+ brands.
Recommend feature enhancements to improve creator experience, content quality, and performance tracking.

2. Creator Partnerships & UGC Operations

Design and implement the end-to-end creator lifecycle: discovery, onboarding, proposals, approvals, content delivery, and payments.
Develop standards for creator quality, performance scoring, and tiering.
Build and nurture long-term relationships with top creators and affiliates.
Create guidelines for brand compliance, FTC disclosures, and usage rights.

3. Campaign & Affiliate Strategy

Oversee all campaigns run through the platform: product seeding, UGC packages, sponsored posts, giveaways, and affiliate programs.
Manage affiliate structures (codes, attribution links, commissions) and ensure tracking integrity.
Align campaigns with MAG Growth’s 400+ brand portfolio, ensuring multi-brand visibility and ROI.

4. Team Leadership & Hiring

Recruit and lead an operations team to handle creator support, campaign QA, and content moderation.
Establish SOPs for day-to-day operations: content review, performance reporting, and creator payouts.
Foster a high-performance, data-driven culture within the team.

5. Analytics & Performance

Monitor dashboards for platform KPIs: creator participation, campaign ROI, content approval rates, affiliate revenue, etc.
Provide quarterly reports to leadership on platform impact and growth.
Identify trends in creator engagement, content quality, and conversion, using insights to optimize strategy.

6. Cross-Functional Collaboration – Work closely with:

Lead Developer on feature builds, bug fixes, and integrations.
Creative Strategists for ad briefs and content quality feedback.
Brand Managers to align UGC and affiliate efforts with brand goals.
Finance to ensure accurate creator payment processing.

Key Metrics for Success:

Growth of qualified creators onboarded and retained.
Campaign ROI (affiliate revenue, content value, conversion rates).
Platform adoption across MAG Growth brands.
Content approval rates and time-to-approve.
On-time and accurate creator payouts.
Uptime and feature delivery (in partnership with development).

Qualifications

5+ years in influencer marketing, creator partnerships, affiliate management, or UGC operations (agency or brand side).
Proven success owning programs or products end-to-end — from roadmap to ops.
Deep understanding of UGC, affiliate programs, and social media ecosystems (TikTok, Instagram, YouTube).
Comfort with analytics dashboards and data-driven decisions.
Experience managing or collaborating with developers on SaaS or internal tools.
Strong leadership: able to hire, mentor, and scale a high-performing operations team.
Excellent communication, project management, and stakeholder alignment skills.

Technical Requirements

A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

Why Join Us

40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement

Grow together and celebrate wins along the way

We believe success is best when it’s shared. Here, you’ll find teammates who grow with you, cheer you on, and celebrate each win as a step forward for all of us.

Work anywhere

Our team is fully remote. We value your growth marketing skills more than your location. Scale Shopify brands from your home office.

Learning opportunities

There is always something new to learn here. Our training helps you improve client MER. Grow your career in performance marketing.

Collaboration

Solve problems as a team. We teach each other how to improve MER. Join a group that values shared knowledge and client success.

Growth plan

Grow with the team. Improve your knowledge by taking on new challenges. We provide room to advance your career at our agency.

A worldwide team

Work with over 500 team members from many different countries plus cultures. We are a top 500 fastest growing company in the USA at this time.

Our worldwide team works hard to excel at full funnel growth marketing for our clients. We build a culture where everyone can learn plus grow their skills every day.

We want to find talented individuals who believe in our core vision. Help us scale major brands while working with the best people in the ecommerce world today.